Chief Operations Officer
Kristin joined the SETCO team in 2012 with a background in marketing and analytics. A Tampa native, Kristin’s family relocated to Fort Payne, Alabama in 1994 – but the coastal lifestyle always stayed close to her heart. She obtained her Bachelor's degree in Marketing with a Psychology minor at Jacksonville State University in 2004. That same year, Kristin and her husband Chris – a Louisiana native - relocated to the Emerald Coast, where Chris’s family had vacationed for over 15 years. Prior to joining SETCO, Kristin worked in various aspects of marketing including Marketing Management for FNBT.COM Bank and its locations across the Emerald Coast. After 6 years at the bank, she moved into Demand Planning and Sales Forecasting/Analytics with Endo Pharmaceuticals. Having an eye for numbers and a passion for creating new ways to look at concepts has rounded out her current role as Executive Assistant to Mr. Brannon, Sr. and Mr. Brannon, Jr. Outside of SETCO, Kristin helps Chris manage his deep sea charter fishing business, Charter Boat Seawinder. Their love of the outdoors runs in the family – during their off time, they and their two children can be found enjoying the many amenities the area has to offer. During the off-season, they love watching LSU football and travelling to the mountains to visit their families.